The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Sports Alphabet
Agency: barrettSF / San Francisco + Gentleman Scholar / Los Angeles + Barking Owl / Los Angeles + One Union Recording / San Francisco
Client: Bleacher Report Category: Consumer - Online / Short Form Videos
The Art Heist for Good
Agency: Deutsch / New York
Client: WATERisLIFE Category: Consumer - Online / Short Form Videos
805 Million Names
Agency: Forsman & Bodenfors / Gothenburg + New Land / Iconoclast / Stockholm + Be On / Stockholm + Matter / Stockholm
Client: United Nations World Food Programme Category: Consumer - Online / Short Form Videos
HALO 5: Guardians - A Hero Falls
Agency: twofifteenmccann / San Francisco + Furlined / Los Angeles
Client: XBOX Category: Consumer - Online / Short Form Videos
Decoy
Agency: Leo Burnett, Sydney / Millers Point + The Pool Collective / Sydney
Client: Canon Australia Category: Consumer - Online / Short Form Videos
The Game Starts Here
Agency: R/GA 's Hustle / London + Beats By Dr. Dre / Los Angeles
Client: Beats By Dr. Dre Category: Consumer - Online / Short Form Videos
Fast Forward, Hike
Agency: The Martin Agency / Richmond + Furlined / New York
Client: GEICO Category: Consumer - Online / Short Form Videos
Fast Forward, Going Up
Agency: The Martin Agency / Richmond + Furlined / New York
Client: GEICO Category: Consumer - Online / Short Form Videos
Unskippable, Family Long Form
Agency: The Martin Agency / Richmond + Park Pictures / New York
Client: GEICO Category: Consumer - Online / Short Form Videos
Unskippable, Elevator
Agency: The Martin Agency / Richmond + Park Pictures / New York
Client: GEICO Category: Consumer - Online / Short Form Videos
Operation Boomerang
Agency: The Monkeys / Sydney + Rabbit / Sydney
Client: Meat & Livestock Australia Category: Consumer - Online / Short Form Videos
SHOTTASoCo
Agency: Wieden+Kennedy / New York + Caviar / Los Angeles
Client: Southern Comfort Category: Consumer - Online / Short Form Videos
Actual Reality
Agency: Y&R New Zealand / Auckland
Client: Jaguar New Zealand Category: Consumer - Online / Short Form Videos
No Escape
Agency: FCB Africa (Pty) Ltd / Joburg + Sonovision / Johannesburg
Client: The Lonely Road Foundation Category: Non-Profit - Public Awareness - Single / Public Awareness - Single
Rom Com
Agency: J. Walter Thompson Canada / Toronto
Client: Canadian Film Fest Category: Non-Profit - Public Awareness - Single / Public Awareness - Single
Doctor
Agency: M&C Saatchi / Geneva
Client: EPER Category: Non-Profit - Public Awareness - Single / Public Awareness - Single
Mummy Buy Me a Teddy Bear
Agency: Ogilvy & Mather / Singapore + Eardrum / Sydney
Client: The Life Foundation Category: Non-Profit - Public Awareness - Single / Public Awareness - Single
Little Baby Bonnet
Agency: Ogilvy & Mather / Singapore + Eardrum / Sydney
Client: The Life Foundation Category: Non-Profit - Public Awareness - Single / Public Awareness - Single
Ultimate Death Scene
Agency: The Works / Sydney + Southern Cross Austereo / Sydney
Client: Sea Shepherd Category: Non-Profit - Public Awareness - Single / Public Awareness - Single
Beck's Scratchbottle
Agency: BBDO Group Germany GmbH / Berlin + BBDO GmbH / Berlin
Client: Anheuser-Busch InBev Category: Innovation - Package Design / Package Design
Hiroshima Peace Recycling
Agency: Chugoku Shikoku Hakuhodo Inc. / Hiroshima + Penguin Graphics / Hiroshima
Client: Hagukuminosato Category: Innovation - Package Design / Package Design
Pro Vision
Agency: GPY&R / Melbourne
Client: Oakley Category: Innovation - Package Design / Package Design
Just
Agency: Leo Burnett / Sydney + Allen Printers / Sydney + Cojo / Sydney
Client: World Wildlife Fund Category: Innovation - Package Design / Package Design
Define the Difference
Agency: Ogilvy Group Thailand / Bangkok
Client: Noble Development Public Category: Innovation - Package Design / Package Design
Stillhouse Packaging
Agency: Sandstrom Partners / Portland
Client: Stillhouse Spirits Company Category: Innovation - Package Design / Package Design
Power of Copy
Agency: DENTSU MEITETSU COMMUNICATIONS INC. / NAGOYA
Client: Copywriters Club Nagoya Category: Consumer - Publication Design / Book Cover Design
"The Torsten and Wanja Söderberg Prize / Ilkka Suppanen"
Agency: Happy F&B / Gothenburg
Client: The Röhsska Museum Category: Consumer - Publication Design / Book Cover Design
Nopi
Agency: Here Design / London
Client: Ebury Press Category: Consumer - Publication Design / Book Cover Design
Singkarpor
Agency: Kinetic / Singapore
Client: Math Paper Press / BooksActually Category: Consumer - Publication Design / Book Cover Design
The Great Escape
Agency: Jung von Matt / Limmat / Zurich
Client: Graubuenden Ferien Category: Consumer - Architecture / Architecture
The Shape of Imagination
Agency: Ogilvy & Mather / Singapore + Magic Angle Sculpture LLC / USA + Freeflow Productions / Singapore
Client: LEGO Category: Consumer - Architecture / Architecture
Play the Bridge
Agency: Special / Auckland
Client: 2degrees Category: Consumer - Architecture / Architecture
Seen_Smog
Agency: Chen Chun-Wei / Kaohsiung City
Client: CHEN CHUN-WEI Category: CSR - Collateral Design - Single or Series / Collateral Design - Single or Series
Green Newspaper
Agency: DENTSU INC. / Tokyo + DENTSU TEC INC. / Tokyo + AMANA INC. / Tokyo
Client: The Mainichi Newspapers Category: CSR - Collateral Design - Single or Series / Collateral Design - Single or Series
Volvo LifePaint
Agency: Grey / London + Albedo100 / Malmö
Client: Volvo Car UK Category: CSR - Collateral Design - Single or Series / Collateral Design - Single or Series
The Violent Coasters
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: Yaocho Bar Category: CSR - Collateral Design - Single or Series / Collateral Design - Single or Series
Making Music
Agency: Leo Burnett / Beirut + Leo Comm / Beirut
Client: Virgin Radio Category: Consumer - Small Space Print - Campaign / Small Space Print - Campaign
The Gentleman's Wager II
Agency: Anomaly / New York / Amsterdam + RSA Films / Los Angeles, CA
Client: Johnnie Walker - Diageo Category: Craft - Direction / Direction
Listen
Agency: Grey / New York + Chelsea / New York + Rock Paper Scissors / New York
Client: National Football League Category: Craft - Direction / Direction
Freestyle
Agency: MJZ / London + Wieden+Kennedy / London
Client: Lurpak Category: Craft - Direction / Direction
Whatever Became of...Rob Reilly
Agency: O Positive / New York + McCann Erickson / New York + Barton F Graf 9000 / New York
Client: AICP Category: Craft - Direction / Direction
Breathless Choir
Agency: Ogilvy & Mather / London
Client: Philips Category: Craft - Direction / Direction
The Future Is Fast
Agency: Stink / Los Angeles + Wieden+Kennedy / Portland
Client: Nike US Football Category: Craft - Direction / Direction
Hold your breath
Agency: CLM BBDO / Boulogne Billancourt
Client: Guy Cotton Category: Craft - Writing / Writing
Everything in Black & White
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Gallery São Paulo Category: Craft - Writing / Writing
Survival Billboard - Terms & Horrible, Horrible Conditions
Agency: McCann / London
Client: Microsoft Category: Craft - Writing / Writing
Rich Person Field Guide
Agency: McCann / New York
Client: New York Lottery Category: Craft - Writing / Writing
Award:
2016 Branded Entertainment Merit Award
Agency:
barrettSF / San Francisco + Gentleman Scholar / Los Angeles + Barking Owl / Los Angeles + One Union Recording / San Francisco
Client:
Bleacher Report
Title:
Sports Alphabet
Category:
Consumer - Online / Short Form Videos
Annual ID:
BE16055M
Award:
2016 Branded Entertainment Merit Award
Agency:
Deutsch / New York
Client:
WATERisLIFE
Title:
The Art Heist for Good
Category:
Consumer - Online / Short Form Videos
Annual ID:
BE16056M
Award:
2016 Branded Entertainment Merit Award
Agency:
Forsman & Bodenfors / Gothenburg + New Land / Iconoclast / Stockholm + Be On / Stockholm + Matter / Stockholm
Client:
United Nations World Food Programme
Title:
805 Million Names
Category:
Consumer - Online / Short Form Videos
Annual ID:
BE16057M
Award:
2016 Branded Entertainment Merit Award
Agency:
twofifteenmccann / San Francisco + Furlined / Los Angeles
Client:
XBOX
Title:
HALO 5: Guardians - A Hero Falls
Category:
Consumer - Online / Short Form Videos
Annual ID:
BE16058M
Award:
2016 Branded Entertainment Merit Award
Agency:
Leo Burnett, Sydney / Millers Point + The Pool Collective / Sydney
Client:
Canon Australia
Title:
Decoy
Category:
Consumer - Online / Short Form Videos
Annual ID:
BE16059M
Award:
2016 Branded Entertainment Merit Award
Agency:
R/GA 's Hustle / London + Beats By Dr. Dre / Los Angeles
Client:
Beats By Dr. Dre
Title:
The Game Starts Here
Category:
Consumer - Online / Short Form Videos
Annual ID:
BE16060M
Award:
2016 Branded Entertainment Merit Award
Agency:
The Martin Agency / Richmond + Furlined / New York
Client:
GEICO
Title:
Fast Forward, Hike
Category:
Consumer - Online / Short Form Videos
Annual ID:
BE16061M
Award:
2016 Branded Entertainment Merit Award
Agency:
The Martin Agency / Richmond + Furlined / New York
Client:
GEICO
Title:
Fast Forward, Going Up
Category:
Consumer - Online / Short Form Videos
Annual ID:
BE16062M
Award:
2016 Branded Entertainment Merit Award
Agency:
The Martin Agency / Richmond + Park Pictures / New York
Client:
GEICO
Title:
Unskippable, Family Long Form
Category:
Consumer - Online / Short Form Videos
Annual ID:
BE16063M
Award:
2016 Branded Entertainment Merit Award
Agency:
The Martin Agency / Richmond + Park Pictures / New York
Client:
GEICO
Title:
Unskippable, Elevator
Category:
Consumer - Online / Short Form Videos
Annual ID:
BE16064M
Award:
2016 Branded Entertainment Merit Award
Agency:
The Monkeys / Sydney + Rabbit / Sydney
Client:
Meat & Livestock Australia
Title:
Operation Boomerang
Category:
Consumer - Online / Short Form Videos
Annual ID:
BE16065M
Award:
2016 Branded Entertainment Merit Award
Agency:
Wieden+Kennedy / New York + Caviar / Los Angeles
Client:
Southern Comfort
Title:
SHOTTASoCo
Category:
Consumer - Online / Short Form Videos
Annual ID:
BE16066M
Award:
2016 Branded Entertainment Merit Award
Agency:
Y&R New Zealand / Auckland
Client:
Jaguar New Zealand
Title:
Actual Reality
Category:
Consumer - Online / Short Form Videos
Annual ID:
BE16067M
Award:
2016 Radio Merit Award
Agency:
FCB Africa (Pty) Ltd / Joburg + Sonovision / Johannesburg
Client:
The Lonely Road Foundation
Title:
No Escape
Category:
Non-Profit - Public Awareness - Single / Public Awareness - Single
Annual ID:
RA16027M
Award:
2016 Radio Merit Award
Agency:
J. Walter Thompson Canada / Toronto
Client:
Canadian Film Fest
Title:
Rom Com
Category:
Non-Profit - Public Awareness - Single / Public Awareness - Single
Annual ID:
RA16028M
Award:
2016 Radio Merit Award
Agency:
M&C Saatchi / Geneva
Client:
EPER
Title:
Doctor
Category:
Non-Profit - Public Awareness - Single / Public Awareness - Single
Annual ID:
RA16029M
Award:
2016 Radio Merit Award
Agency:
Ogilvy & Mather / Singapore + Eardrum / Sydney
Client:
The Life Foundation
Title:
Mummy Buy Me a Teddy Bear
Category:
Non-Profit - Public Awareness - Single / Public Awareness - Single
Annual ID:
RA16030M
Award:
2016 Radio Merit Award
Agency:
Ogilvy & Mather / Singapore + Eardrum / Sydney
Client:
The Life Foundation
Title:
Little Baby Bonnet
Category:
Non-Profit - Public Awareness - Single / Public Awareness - Single
Annual ID:
RA16031M
Award:
2016 Radio Merit Award
Agency:
The Works / Sydney + Southern Cross Austereo / Sydney
Client:
Sea Shepherd
Title:
Ultimate Death Scene
Category:
Non-Profit - Public Awareness - Single / Public Awareness - Single
Annual ID:
RA16032M
Award:
2016 Design Merit Award
Agency:
BBDO Group Germany GmbH / Berlin + BBDO GmbH / Berlin
Client:
Anheuser-Busch InBev
Title:
Beck's Scratchbottle
Category:
Innovation - Package Design / Package Design
Annual ID:
DE16235M
Award:
2016 Design Merit Award
Agency:
Chugoku Shikoku Hakuhodo Inc. / Hiroshima + Penguin Graphics / Hiroshima
Client:
Hagukuminosato
Title:
Hiroshima Peace Recycling
Category:
Innovation - Package Design / Package Design
Annual ID:
DE16236M
Award:
2016 Design Merit Award
Agency:
GPY&R / Melbourne
Client:
Oakley
Title:
Pro Vision
Category:
Innovation - Package Design / Package Design
Annual ID:
DE16237M
Award:
2016 Design Merit Award
Agency:
Leo Burnett / Sydney + Allen Printers / Sydney + Cojo / Sydney
Client:
World Wildlife Fund
Title:
Just
Category:
Innovation - Package Design / Package Design
Annual ID:
DE16238M
Award:
2016 Design Merit Award
Agency:
Ogilvy Group Thailand / Bangkok
Client:
Noble Development Public
Title:
Define the Difference
Category:
Innovation - Package Design / Package Design
Annual ID:
DE16239M
Award:
2016 Design Merit Award
Agency:
Sandstrom Partners / Portland
Client:
Stillhouse Spirits Company
Title:
Stillhouse Packaging
Category:
Innovation - Package Design / Package Design
Annual ID:
DE16240M
Award:
2016 Design Merit Award
Agency:
DENTSU MEITETSU COMMUNICATIONS INC. / NAGOYA
Client:
Copywriters Club Nagoya
Title:
Power of Copy
Category:
Consumer - Publication Design / Book Cover Design
Annual ID:
DE16130M
Award:
2016 Design Merit Award
Agency:
Happy F&B / Gothenburg
Client:
The Röhsska Museum
Title:
"The Torsten and Wanja Söderberg Prize / Ilkka Suppanen"
Category:
Consumer - Publication Design / Book Cover Design
Annual ID:
DE16131M
Award:
2016 Design Merit Award
Agency:
Here Design / London
Client:
Ebury Press
Title:
Nopi
Category:
Consumer - Publication Design / Book Cover Design
Annual ID:
DE16132M
Award:
2016 Design Merit Award
Agency:
Kinetic / Singapore
Client:
Math Paper Press / BooksActually
Title:
Singkarpor
Category:
Consumer - Publication Design / Book Cover Design
Annual ID:
DE16133M
Award:
2016 Responsive Environments Merit Award
Agency:
Jung von Matt / Limmat / Zurich
Client:
Graubuenden Ferien
Title:
The Great Escape
Category:
Consumer - Architecture / Architecture
Annual ID:
RE16009M
Award:
2016 Responsive Environments Merit Award
Agency:
Ogilvy & Mather / Singapore + Magic Angle Sculpture LLC / USA + Freeflow Productions / Singapore
Client:
LEGO
Title:
The Shape of Imagination
Category:
Consumer - Architecture / Architecture
Annual ID:
RE16010M
Award:
2016 Responsive Environments Merit Award
Agency:
Special / Auckland
Client:
2degrees
Title:
Play the Bridge
Category:
Consumer - Architecture / Architecture
Annual ID:
RE16011M
Award:
2016 Design Merit Award
Agency:
Chen Chun-Wei / Kaohsiung City
Client:
CHEN CHUN-WEI
Title:
Seen_Smog
Category:
CSR - Collateral Design - Single or Series / Collateral Design - Single or Series
Annual ID:
DE16182M
Award:
2016 Design Merit Award
Agency:
DENTSU INC. / Tokyo + DENTSU TEC INC. / Tokyo + AMANA INC. / Tokyo
Client:
The Mainichi Newspapers
Title:
Green Newspaper
Category:
CSR - Collateral Design - Single or Series / Collateral Design - Single or Series
Annual ID:
DE16183M
Award:
2016 Design Merit Award
Agency:
Grey / London + Albedo100 / Malmö
Client:
Volvo Car UK
Title:
Volvo LifePaint
Category:
CSR - Collateral Design - Single or Series / Collateral Design - Single or Series
Annual ID:
DE16184M
Award:
2016 Design Merit Award
Agency:
Ogilvy & Mather Japan GK / Tokyo
Client:
Yaocho Bar
Title:
The Violent Coasters
Category:
CSR - Collateral Design - Single or Series / Collateral Design - Single or Series
Annual ID:
DE16185M
Award:
2016 Print & Outdoor Merit Award
Agency:
Leo Burnett / Beirut + Leo Comm / Beirut
Client:
Virgin Radio
Title:
Making Music
Category:
Consumer - Small Space Print - Campaign / Small Space Print - Campaign
Annual ID:
PO16105M
Award:
2016 Film Merit Award
Agency:
Anomaly / New York / Amsterdam + RSA Films / Los Angeles, CA
Client:
Johnnie Walker - Diageo
Title:
The Gentleman's Wager II
Category:
Craft - Direction / Direction
Annual ID:
FI16244M
Award:
2016 Film Merit Award
Agency:
BETC / Paris
Client:
CANAL+
Title:
The Stone
Category:
Craft - Direction / Direction
Annual ID:
FI16245M
Award:
2016 Film Merit Award
Agency:
BETC / Paris
Client:
Gant
Title:
I Have Seen
Category:
Craft - Direction / Direction
Annual ID:
FI16246M
Award:
2016 Film Merit Award
Agency:
Grey / New York + Chelsea / New York + Rock Paper Scissors / New York
Client:
National Football League
Title:
Listen
Category:
Craft - Direction / Direction
Annual ID:
FI16247M
Award:
2016 Film Merit Award
Agency:
MJZ / London + Wieden+Kennedy / London
Client:
Lurpak
Title:
Freestyle
Category:
Craft - Direction / Direction
Annual ID:
FI16248M
Award:
2016 Film Merit Award
Agency:
O Positive / New York + McCann Erickson / New York + Barton F Graf 9000 / New York
Client:
AICP
Title:
Whatever Became of...Rob Reilly
Category:
Craft - Direction / Direction
Annual ID:
FI16249M
Award:
2016 Film Merit Award
Agency:
Ogilvy & Mather / London
Client:
Philips
Title:
Breathless Choir
Category:
Craft - Direction / Direction
Annual ID:
FI16250M
Award:
2016 Film Merit Award
Agency:
Stink / Los Angeles + Wieden+Kennedy / Portland
Client:
Nike US Football
Title:
The Future Is Fast
Category:
Craft - Direction / Direction
Annual ID:
FI16251M
Award:
2016 Print & Outdoor Merit Award
Agency:
BBDO / New York
Client:
Midtown Comics
Title:
Browser Stories
Category:
Craft - Writing / Writing
Annual ID:
PO16231M
Award:
2016 Print & Outdoor Merit Award
Agency:
CLM BBDO / Boulogne Billancourt
Client:
Guy Cotton
Title:
Hold your breath
Category:
Craft - Writing / Writing
Annual ID:
PO16232M
Award:
2016 Print & Outdoor Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Leica Gallery São Paulo
Title:
Everything in Black & White
Category:
Craft - Writing / Writing
Annual ID:
PO16233M
Award:
2016 Print & Outdoor Merit Award
Agency:
McCann / London
Client:
Microsoft
Title:
Survival Billboard - Terms & Horrible, Horrible Conditions
Category:
Craft - Writing / Writing
Annual ID:
PO16234M
Award:
2016 Print & Outdoor Merit Award
Agency:
McCann / New York
Client:
New York Lottery
Title:
Rich Person Field Guide
Category:
Craft - Writing / Writing
Annual ID:
PO16235M
